nemo



A tablet case manufacturer in China reached out to me for a new identity design. The target audience for this dual-function case is a female, 18–35. The client wanted the logo to be modern and elegant. I was inspired by the geometric shapes of the case and the fact that in addition to being a case it could also be used as a stand. The folding function reminded me of origami.

The logo is a made up of the letters in “nemo”, combined into a single symbol. The typeface I chose is Banda, it’s a friendly and elegant semi-serifed typeface. The client was happy with the variety of ideas and suggestions and were very satisfied with the final logo. They really like the simplicity of it. Additionally, I created a logo usage guide for them.